2004 BMW 3-Series 325Ci Convertible

2004 BMW 3 Series
These are indeed the ultimate driving machines.

By Mitch McCullough

Overview

This is the benchmark. The BMW 3 Series cars are the aspiration for every automaker building a sports sedan or smaller luxury sedan.

There's a good reason for that. The 3 Series is superb. Whether it's the standard 325i or the high-performance M3, they are driver's cars. Dynamically, each is outstanding: a highly refined machine that corners, accelerates, and stops swiftly. The 3 Series puts drivers in touch with the road instead of isolating them. Driving the sedan, coupe, convertible or sport wagon is a joy. They blend luxury and sport with high levels of quality, making living with them joyful as well. Their interiors are well equipped and comfortable.

Other automakers are envious of the 3 Series for another reason: It exemplifies consistency in product character and values. BMW's 3 Series cars have been the benchmark for entry luxury cars for some time, and we do not see this changing soon.

The competition may be gaining, but BMW is hardly sitting still. For 2004, the 3 Series gets an extensive array of updates. The coupe and convertible are mildy restyled, front and rear, and there's more of just about everything: More technology, more standard equipment, more wheel design choices. 330 models now come standard with a 6-speed manual transmission, and BMW's trick Sequential Manual Gearbox (SMG) is offered on all rear-drive models. There's a new Performance Package for the 330i sedan that makes it a virtual four-door M3. All 3 Series are offered with a BMW Assist telematics package that no longer requires the optional navigation system.

The coupe and convertible prices increase several hundred dollars, but all 3 Series cars come with the same full-maintenance included for the duration of the four- year, 50,000-mile warranty. For entry luxury market shoppers who put a premium on driving satisfaction, the BMW 3 Series remains the place to start.

Model Lineup

The popularity of the 3 Series has produced a wide, sometimes confusing range of sedans, coupes, convertibles, and wagons. Ten models are available, varying considerably in price, power, and packaging, not to mention two versions from BMW's high-performance M division. The price spread from the bottom of the 3 Series line to the top exceeds $30,000. All are based on the same chassis and all ride on the same 107.3-inch wheelbase, but the coupes and convertibles do not share many body panels with the sedans and wagons.

Two engines are available in the standard 3 Series line, with a new variant of one of them for 2004. Both are inline six-cylinder engines. As the 3 Series nomenclature indicates, 325 models get a 2.5-liter engine, while 330 models get a 3.0-liter engine. The sedan, coupe, and convertible are available with either engine; wagons are only available with the 2.5-liter engine.

The 325i sedan, 325i sport wagon, 325Ci coupe and 325Ci convertible are powered by the 184-horsepower 2.5-liter engine. The higher price of coupes and convertibles includes a slightly higher level of standard luxury equipment than the sedans and wagons.

The 3 Series variants powered by the 2.5-liter engine come standard with a 5-speed manual transmission; those powered by the 3.0-liter engine are upgraded to a 6-speed manual for 2004. A superb ZF-built 5-speed Steptronic automatic ($1,275) is optional on all models, while the 6-speed Sequential Manual Gearbox ($1,500) developed for and launched in the M3, is offered on all rear-drive 3 Series models. Run-flat tires with tire pressure monitoring ($300) are an option on 330 models.

Most 3 Series models come with a Premium Package ($1,200-$3,300, depending on the model), which includes an auto dimming rearview mirror, a moonroof, Myrtle wood trim, front seat memory and drivers lumbar support, leather upholstery, a multi-function trip computer, and the BMW Assist system. BMW Assist provides telematic collision notification, an SOS button, roadside assistance, locator and concierge services. After the first year, you'll pay for the subscription ($240 annually).

Stand-alone options include the moonroof ($1,050), 18-inch wheels ($925) and a GPS navigation system ($1,800). In short, the 3 Series is available with nearly all the convenience features offered on BMW's larger sedans, which is one reason prices can approach $60,000 for the M cars.

Smart front and front side-impact airbags come standard. Also standard (on all but the convertibles) are head-protection airbags that deploy from the headliner along the length of both sides of the cabin. Rear side-impact airbags are optional ($385). Bi-xenon high-intensity discharge headlamps ($700) offer much better visibility on stormy nights and now aim around corners, but they sometimes annoy other drivers. BMW's Park Distance Control ($350) works great, beeping to warn the driver of objects behind the car during parking maneuvers.

Closely related to the standard 3 Series are the M3 coupe ($

Walkaround

With their bold grilles, exotic-looking headlamps and short front and rear overhangs, the BMW 3 Series cars are striking. These beauties have never been the subject of the bold/ugly debate currently swirling around BMW's 5 Series and 7 Series models.

The current-generation 3 Series debuted in 1999. Each model is classic BMW: elegant and refined, but purposeful. The roofline is long and gracefully integrated into the short rear deck. The wheels fill the fenders wells to the flares and the body work seems wrapped tight, like it's stretched over muscle. If there was a picture in the dictionary of a sports sedan it would be a BMW 330i.

The quad headlamps are enclosed in aerodynamic covers. The optional bi-xenon lights include low and high beams; the outer lamps provide high-intensity discharge illumination on low and high beams, while the inner lamps augment the high beams with halogen lighting. Auto-leveling of the bi-xenon lamps is included, and for 2004 they actually turn into a curve as the car tracks through.

The sedan was the first of this latest generation 3 Series to be launched. It shares its styling and most of its bodywork with the sport wagon. Subtle changes to the design of the 3 Series sedans and wagons freshened their appearance in 2002 with redesigned front fascias, front and rear bumpers, grilles, headlamps, tail lamps, hoods, and fenders. Similar to the theme set by the new 7 Series, the headlamps now tilt up at the trailing edges of the wraparounds, rather than tilting down as they have traditionally. BMW also redesigned the shape of the cutouts below the headlamps. The front fascia now looks more like a true air dam, with round integrated fog lamps instead of small, thin rectangular lights. Character lines on the hood and front fenders were modified, and BMW's trademark dual-kidney grilles were widened. Bumpers, front and rear, have a simpler, cleaner look and redesigned taillights offer greater illuminated area.

Coupe and convertible models were introduced for 2000, and for 2004 they benefit from a freshening similar to that undertaken on the sedan two years ago. The headlights now sweep upward as they wrap around the sides of the car. The grilles are wider, and the contours of the hood, fenders and wheel flares are more prominent.

M3 models are distinguished by their hunkered stance, a deep front air dam, massive low-profile Michelin Pilot Sport tires tucked into aggressive fender flares, a bulging hood to accommodate the engine and unique horizontal air gills just below the windshield pillars. Even in a color as basic as white, the M3 attracts a lot of attention, particularly from enthusiasts who know that the special styling cues only hint at the car's performance potential. For 2004, the 330i Performance Package adds many of the same cues, creating the look of an M3 sedan (but without the M3 engine).

All 3 Series variants have well-designed exterior door handles that are easy to grab. The trunk lift grips have been widened for 2004. All variants are equipped with a new technology BMW calls adaptive brake lights. Introduced on the 7 Series, these illuminate more intensely, over a larger area, when the driver applies the brakes full-lock, or when the ABS operates. The idea is to inform drivers in cars following the 3 Series that it's stopping hard (and assumes the driver following knows how to decipher the signals).

Interior Features

The 3 Series interior is designed for the serious driver. The Natural Brown Leather ($1,450) is a classic shade and the quality of the leather is high, making for beautiful surroundings.

The front bucket seats provide good support without feeling hard, and come standard with six adjustments. The manual controls work well, though they are best used when the car is stationary. Power adjustments come standard on all models except 325i sedans. The 10-way power seats that come with some of the option packages are superb, adding more side bolstering for winding roads, and slide-out thigh support.

The leather-covered steering wheel tilts and telescopes for optimum adjustment. The rim is thick enough, and grippy, while the slim design of the hub is a benefit of the latest in compact airbag packaging. Audio and speed controls on the steering wheel work well and add convenience. Three different steering wheels are used depending on body style, model and options. The Performance Package for the 330i adds a suede-like Alcantara covering around the steering wheel similar to what's sometimes found on a contemporary race car. The M3 comes with a fat three-spoke steering wheel that mounts buttons for cruise control, the audio system, and a factory-installed phone, which makes it bulkier and less racy than the Audi TT steering wheel.

The dashboard and door panels are rich in appearance, and appealing to the eye. In recent years, some of the most noticeable 3 Series improvements have come in the quality of the hard and soft plastics inside. A titanium-finished plastic trim is used around the instrument panel, console, and doors. Genuine Myrtle wood or real aluminum inserts are optional. The instruments feature soft orange lighting, which helps reduce glare at night. Some people find orange backlighting easier on the eyes than other colors.

Most switches fall intuitively to the driver's fingertips, but the 3 Series interior is not without its faults. The window controls are located on the center console, allowing both front occupants to operate all windows, and presumably saving the cost of the switch typically installed on the passenger door. But the center switches require a glance down to open or close windows. The more common driver-door mounted window switches are usually easier to use. Fortunately, one-touch open/close operation is available for all windows and the sunroof, which is a nice feature.

Automatic climate control and a microfilter ventilation system are standard. Automatic headlights and rain-sensing wipers are standard on 2004 models. The standard in-dash single-CD player is easy to operate; a cassette deck remains as a no-cost option. The Harman Kardon stereo upgrade ($695) with 12 speakers is one of the best-sounding radios BMW has offered. The steering wheel audio controls work well and add convenience.

We're not in love with the center console, which doesn't hold much and harkens back to a day of cheapish-looking 3 Series interiors. The flip-down armrest, standard since 2003, can get in the way when shifting. Shallow, unattractive cup holders in the console seem like an afterthought.

The back seat in the sedans is roomy enough for two adults during a night on the town, but it's not as roomy as some of the other cars in this class. The person in the middle needs to be a kid for any chance at comfort. The transmission tunnel rises nearly to the height of the seat, and the short-straw passenger in the center sits with legs straddled in the outside passengers' space. Practically speaking, the coupes fit between a two-plus-two sports car and a sports sedan. The rear windows in the coupe are power operated, but they only open by flaring out a few inches at the back, as if to let stale air out rather than fresh air in.

The 3 Series cars lag behind the class when it comes to moving cargo. The trunk is small, and the trunk opening is even smaller. However, the Cold Weather Package ($1

Driving Impressions

Driving doesn't get much better than the BMW 3 Series, at least not with room for five, a high-level of all-season comfort and good mileage. Yes, some of its competitors offer a stronger price/equipment equation and comparable objective performance. But if you take off in a 3 Series and immediately realize the gap to the rest of the pack is wider than the price differential, then you can consider yourself an enthusiast driver and that your money was well spent.

Shifting in the 3 Series is a smooth, satisfying operation, even with the base five-speed manual in the 325 models. The shifter uses longer throws than that in a sports car, but its movement befits a world-class sports sedan. The six-speed in the 330 models adds more flexibility with six gears to choose from and reduces engine revs at cruising speeds. The short-throw shifter with the Performance Package is more like that of a sports car; it shortens lever movement between gears and snicks impressively from one slot to the next.

The automatic transmission works superbly, always keeping the engine in the optimal power range. All automatics are five-speed Steptronics. Pulling the lever to the left allows auto-manual downshif

Summary

BMW's 3 Series cars offer a truly satisfying driving experience. They offer rear-wheel drive and manual transmissions, and BMW's commitment to this combination speaks volumes about its priorities.

Other cars in this price range surpass the 3 Series in significant areas. The Lexus ES 330 is smoother and far quieter, and the Acura TL provides a roomier rear seat and more features for less cash. But those are near-luxury cars, while the BMW is a true sports sedan. If driving satisfaction is top priority, one of the 3 Series models should top your shopping list.

Which model? The 325i sedan is a terrific car. It's four doors and usable rear seat are practical, and you may never miss the power of the 330i. The sport wagons add space and versatility, and the only way we could tell we weren't driving a sedan was to glance into the rear view mirror. The coupes add sports appeal with their two-door styling, and their split rear seats provide some versatility. The convertible, well, do you have to ask? The 330 models add a lot of performance to the equation. All-wheel drive offers winter capability to a car not noted for that. The M3 is the best, earthly priced high-performance car on the market with a real back seat. Order mine with the Sequential Manual Gearbox. The 330i sedan with the new Performance Package may offer the best balance of all 12 variants measured by price, performance and practicality.

Depending on equipment, the 3 Series can be pricey, measured by objective values of space, features and horsepower for the money. Subjectively, there is nothing better in the class. There's no mystery why the 3 Series remains the benchmark for moderately priced sports sedans. It's been that way since the late 1970s, and we don't see it changing.